Wednesday, April 29, 2009

Best book I've ever read for Product Management and Marketing

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Lateral Thinking is undeniably the best book I've ever read on product management and marketing. 

It addresses three of the biggest challenges for today's Product professionals. 
  1. what do we build? 
  2. how do we build and market the product?
  3. knowing what we know how do we get further down the product "todo/feature/wish" list with the scarce and competing resource demands in the organization. 

While Lateral Thinking techniques bring value to #1 and #2 it brings phenomenal value to #3 where most organizations struggle even after figuring out #1&#2. 

Lateral Thinking Techniques

  1. Alternatives: Use concepts to breed new ideas
  2. Focus: Sharpen or change your focus to improve your creative efforts
  3. Challenge: Break free from the limits of accepted ways of operating
  4. Random Entry: Use unconnected input to open new lines of thinking
  5. Provocation: Move from a provocative statement to useful ideas
  6. Harvesting: Select the best of early ideas and shape them into useable approaches
  7. Treatment of Ideas: Develop ideas and shape them to fit an organization or situation

Try it out, always yields amazing results for me :-)

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